Friday, February 8, 2008

Marketing God

I struggle with the concept of church image and the attention given to it. Logos, advertising, tag lines etc. Having a marketing background I appreciate and believe in image and the role it plays in humans overall perception of things. Obviously some churchs go nuts on image etc. And some churches do nothing as if it's blasphemy to market God. No website, no sign out front that really says anything catchy.

My friend Amy is actually doing a study on how everything from colors to temperature in the building affects church people and their moods. Churches are OK with concentrating on that, but other marketing is seen as too showy, or fake, or bad in general.

Does anyone else battle with wondering when we go to far or why we don't go far enough?

1 comment:

jeanie said...

I battle with old testament "temples" that were flashy, and new testament buildings that are overspent, in a world where visual is first impressions, i like bulletin boards with verses and words of encouragement are my best buy. id go there if they reached out to my soul. and wouldn't go if it had to much flash. Put your money where your mouth is Momma used to say.